Anastasia Eisner

Conducted comprehensive competitor analysis and current flow/design reviews, proposing data-driven improvements to significantly enhance user experience.

Designed and implemented a robust design system, developing scalable components with variables and tokens in Figma to streamline workflows and ensure consistency across products.

Reconceptualized and introduced a new color palette for the design system, improving visual coherence and brand alignment across digital platforms.

Executed in-depth analytics, including surveys, prototyping, and A/B tests, leveraging Google Analytics and Yandex Metrica to evaluate user feedback and optimize design solutions.

Created detailed Figma prototypes and conducted rigorous user tests to validate design concepts and gather actionable insights for iterative improvements.

Developed comprehensive project documentation, covering component states and usage variants, ensuring clarity and facilitating seamless collaboration with development.

Collaborated effectively with cross-functional design, development, and analytics teams to integrate user-centric solutions throughout the product lifecycle.

Played a pivotal role in the successful launch and operation of a key product, actively improving critical performance indicators through data-driven UI/UX enhancements.

Implemented UI/UX changes based on extensive testing, user interviews, and metric analysis, directly contributing to product effectiveness and user satisfaction.

Conducted in-depth user interviews to gain profound insights into user needs, informing design decisions and ensuring user-centric product development.

Collaborated closely with development and marketing teams to optimize design processes and enhance project outcomes over a 3-year tenure.

Developed and prepared several new educational faculties (company products) for launch, including a comprehensive design system and Learning Management System (LMS).

Developed and refined user interfaces for online services and websites, enhancing usability and visual appeal for web platforms.

Contributed to the design and refinement of proprietary product interfaces, aligning with strategic business objectives and user needs.

Designed and optimized mobile application and device interfaces, ensuring responsive and intuitive user experiences across platforms.

Managed the population and maintenance of design system kit components for both mobile and web platforms, ensuring consistency and efficiency.

Collaborated on diverse projects, encompassing web and mobile interfaces, demonstrating versatility in UX/UI design and implementation.